Proposal
Proposal

Paige @bbcouturedesign

Feel the excitement? Let’s get into the details and shape a future where Paige’s floral designs not only stand out online but also dominate the local scene in Tulsa, Oklahoma.

In a single arrangement, florists weave together moments of joy, love, sympathy, and celebration.

Hey there,

So, here’s the scoop—I’ve been thinking about how your floral designs are all about capturing moments with beauty and grace, and I’m excited to share how I can help.

How do I plan to do that?

Well, picture this: A website that’s not just pretty to look at but feels like a warm welcome. It’s like a digital garden where your stunning creations take center stage. I want to make sure anyone who visits the site leaves with a smile.

What’s on my agenda?

Moving beyond just the website, I would like to implement strategic marketing. Think of social media as a canvas where your work becomes a work of art, popping up on screens and warming hearts. I’m not just aiming for views; I’m after engagement – turning each post, campaign, and interaction into a petal in the blossoming story of your brand.

Your Vision, Our Playground:

This isn’t just a techy project; it’s a collaboration. I’m taking your vision and turning it into a masterpiece. I’m fully invested in making your business stand out.

So, how about we start this journey together? Let’s dive into this adventure and make sure your floral designs shine not just in bouquets but also in the digital spotlight.

Excited to get started!

Cheers, 

Amoi Blake-Amaro

AS6 Digital CEO

Proposal for Floral Design Website and Marketing

I. Introduction:

Dear Paige Young,

It is with great pleasure that we present this comprehensive proposal for the development of a captivating website and a strategic marketing plan tailored for Paige Young’s Floral Design. As you celebrate your one-year milestone, we are excited to contribute to your continued success and growth in the floral design industry.

II. Website Development:

A. Website Objectives:

  1. Showcase Your Artistry:

    • Highlight your unique floral designs through an aesthetically pleasing and user-friendly interface.
  2. Build Personal Connection:

    • Share your story and passion to create a genuine connection with potential clients.
  3. Promote Services:

    • Effectively communicate your range of services, from custom arrangements to event floral designs.
  4. Enhance User Experience:

    • Ensure seamless navigation and responsiveness across devices for a positive user experience.

B. Proposed Website Components:

  1. Homepage:
    • Introduction, captivating imagery, and clear CTAs to guide visitors.
  2. About Paige:
    • Personal story, credentials, and mission statement for authenticity.
  3. Portfolio:
    • Diverse showcases categorized by occasions, accompanied by client testimonials.
  4. Services:
    • Detailed descriptions of custom arrangements and event services.
  5. Contact:
    • User-friendly contact form, location details, and social media links.
  6. Blog:
    • Regularly updated content on floral tips, trends, and behind-the-scenes insights.
  7. Special Promotions:
    • Seasonal offers highlighted with a newsletter signup feature.

C. Website Design and Development Cost:

  • Total Cost: $2,000
    • Breakdown:
      • Website Design: $1,000
      • SEO Optimization: $300
      • Maintenance Plan (1 year): $700

III. Marketing Strategy:

A. Marketing Objectives:

  1. Increase Brand Visibility:

    • Utilize various channels to increase awareness of Paige Young’s Floral Design within the local community and beyond.
  2. Drive Engagement:

    • Foster engagement through social media, community events, and collaborative partnerships.
  3. Generate Leads:

    • Implement strategies to capture potential clients’ interest and convert them into leads.
  4. Boost Online Presence:

    • Enhance Paige’s online presence through effective SEO and paid advertising.

B. Proposed Marketing Strategies:

  1. Social Media Campaigns:
    • Engaging content and targeted ads on platforms like Instagram and Facebook.
  2. Email Marketing:
    • Build a subscriber list for regular newsletters with promotions and updates.
  3. Collaborations:
    • Partner with local businesses and influencers for cross-promotions.
  4. Local SEO:
    • Optimize online presence for local searches to attract customers in Tulsa.
  5. Google Ads:
    • Run PPC ads to target users actively searching for floral services.
  6. Community Events:
    • Participate in or sponsor local events to increase brand visibility.
  7. Referral Program:
    • Implement a referral program to encourage existing clients to refer new customers.
  8. Content Marketing:
    • Regularly publish blog posts or videos showcasing floral tips and trends.

C. Marketing Strategy Cost:

  • Total Cost: $1,500 per month
    • Breakdown:
      • Social Media Campaigns: $500
      • Email Marketing: $150
      • Collaborations: Cost of collaboration
      • Local SEO: $200
      • Google Ads: $300
      • Community Events: Cost of participation/sponsorship
      • Referral Program: Rewards + promotional materials
      • Content Marketing: $150

IV. Next Steps:

  1. Initial Consultation:

    • Discuss specific preferences and any additional features for the website.
  2. Design Mockup:

    • Present a design mockup for feedback and approval before development.
  3. Marketing Strategy Meeting:

    • Collaboratively refine the marketing strategy based on your business goals.
  4. Implementation and Launch:

    • Develop the website and initiate the marketing campaigns for a coordinated launch.
  5. Ongoing Collaboration:

    • Regular check-ins and adjustments to ensure the website and marketing efforts align with your evolving business needs.

We look forward to the opportunity to contribute to the continued success of Paige Young’s Floral Design. Please feel free to reach out for any clarifications or to discuss further details.

Website Packages

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Blossom Online Presence - $750
Custom Website Design: Professionally crafted website showcasing Paige's floral portfolio. Responsive Design: Ensuring a seamless experience on desktop, tablet, and mobile. Contact Form Integration: User-friendly form for inquiries and bookings. Basic SEO Optimization: Keyword integration and meta tag optimization. Social Media Integration: Links to Paige's social media for increased online visibility.

Petal Power Plus - $1,200

All Features from Blossom Online Presence, plus: Content Management System (CMS): Allows Paige to easily update and add new floral designs. Blog Section: Regularly updated with floral tips, trends, and behind-the-scenes insights. Newsletter Signup: Integration for building a mailing list and sending updates. Enhanced SEO: Advanced strategies for improved search engine visibility.

Flourish Deluxe - $2,000

All Features from Petal Power Plus, plus: E-commerce Integration: Online store functionality for floral product sales. Special Promotions Page: Highlight seasonal offers, discounts, and promotions. Analytics Integration: Detailed insights into website performance and visitor behavior. Advanced Social Media Campaign: Targeted social media ads to expand reach and engagement. Monthly Maintenance: Ongoing updates, security checks, and support.

Marketing Packages

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Bloom Boost - $500/month
Social Media Management: Regular posts on Instagram and Facebook showcasing floral designs. Basic Content Creation: Creation of engaging content, including graphics and captions. Email Marketing: Monthly newsletter to keep clients informed about promotions and new designs. Local SEO Optimization: Basic optimization for local search engine visibility. Monthly Analytics Report: Performance insights and recommendations for improvement.

Petal Pro - $800/month

All Features from Bloom Boost, plus: Advanced Social Media Campaigns: Targeted ads and boosted posts to increase engagement. Collaborations: Partnering with local influencers or businesses for cross-promotions. Enhanced Content Creation: More in-depth and visually appealing content for social media. Google Ads Campaign: Strategic pay-per-click advertising for broader online visibility. Bi-Monthly Analytics Review: In-depth analysis with actionable insights every two months.

Flourish Deluxe - $2,000

Flourish Marketing Suite - $1,500/month All Features from Petal Pro, plus: Referral Program Setup: Implementing a referral program to encourage client referrals. Community Events Participation: Sponsorship or active participation in local events. Monthly Strategy Call: Personalized strategy sessions to align marketing efforts with business goals. Content Marketing: Regular blog posts, videos, or other engaging content. VIP Customer Support: Priority support and quick response times.

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notable clients

Hire me, so you can focus on business.

I’ve got you covered.