How to Increase Your Website Conversion Rate: Tips and Strategies

Having a website is essential for any business, but simply having a website isn’t enough. If your website isn’t generating conversions, it’s not providing value to your business. A website conversion occurs when a visitor takes a desired action, such as making a purchase or filling out a form. Increasing your website conversion rate is essential to growing your business, and in this article, we’ll discuss the best tips and strategies for doing just that.

What is Website Conversion Rate?

Before diving into the tips and strategies for increasing your website conversion rate, it’s important to understand what it is. Website conversion rate is the percentage of visitors to your website who take a desired action. This action could be anything from signing up for a newsletter to making a purchase. The higher your website conversion rate, the more successful your website is at converting visitors into customers.

Tips and Strategies for Increasing Your Website Conversion Rate

Now that we’ve defined website conversion rate, let’s take a look at some of the most effective tips and strategies for increasing it:

1. Optimize Your Website for Mobile

Mobile devices account for a significant portion of website traffic, and if your website isn’t optimized for mobile, you’re missing out on a huge opportunity to increase your website conversion rate. Make sure your website is responsive and looks great on all devices. Your website should be easy to navigate and load quickly on mobile devices.

2. Make Your Website Easy to Navigate

A cluttered and confusing website is a major turn-off for visitors. Make sure your website is easy to navigate, and that visitors can find what they’re looking for quickly and easily. Consider using a clear and intuitive navigation menu, with a search bar prominently displayed.

3. Use High-Quality Images

Images are a powerful tool for capturing visitors’ attention and communicating your message. High-quality images can help to draw visitors in and make them more likely to take the desired action. Make sure the images you use are relevant to your content and are visually appealing.

4. Use Clear and Concise Copy

Your website copy should be clear, concise, and easy to understand. Don’t use long, drawn-out sentences or industry jargon that visitors may not be familiar with. Instead, keep your copy short and to the point, and use simple language that everyone can understand.

5. Use A/B Testing

A/B testing is a great way to test different versions of your website to see which one performs better. This can help you determine which elements of your website are working and which ones need to be improved. A/B testing can be used to test different headlines, calls-to-action, or even different layouts.

6. Offer Incentives

Offering incentives such as discounts or free shipping can be a great way to increase your website conversion rate. People are more likely to take the desired action if they feel like they’re getting a good deal. Consider offering incentives to first-time customers, or to customers who make a purchase above a certain amount.

7. Make Your Call to Action Clear

Your call-to-action (CTA) should be clear, concise, and easy to find. Make sure it stands out from the rest of the page and that visitors know exactly what they need to do. Use action-oriented language that encourages visitors to take action, such as “Buy Now” or “Sign Up Today”.

8. Use Social Proof

Social proof is a great way to increase your website conversion rate. Showing off customer reviews and testimonials can help to build trust and make visitors more likely to take the desired action. Consider displaying customer reviews prominently on your website, or even featuring them on your homepage.

9. Make Your Forms Easy to Fill Out

If you’re asking visitors to fill out forms, make sure they’re easy to fill out. Don’t ask for too much information and make sure the form is easy to understand. Forms that are complicated or require too much information can lead to frustration and abandonment. Only ask for essential information and use clear labels and fields to make the process as simple as possible.

10. Consider Hiring a Professional

If you’re struggling to increase your website conversion rate, it may be time to consider hiring a professional. A conversion rate optimization (CRO) specialist can help you identify problem areas on your website and develop a plan to improve your conversion rate. They can also provide valuable insights and data-driven strategies to optimize your website for better results.

At AS6 Digital Agency, we specialize in website conversion rate optimization and have helped many businesses increase their conversion rates. Contact us today to learn more about how we can help you improve your website’s performance.

Other Tips To Help You 
  1. Use Videos Videos are a great way to engage visitors and convey information in a more dynamic and visually appealing way. Including videos on your website can help increase the time visitors spend on your site and make them more likely to take the desired action.
  2. Optimize Your Website Speed Slow-loading websites can be frustrating for visitors and can lead them to abandon your site altogether. Make sure your website is optimized for speed by minimizing image file sizes, using caching, and optimizing your code.
  3. Offer Live Chat Support Offering live chat support can help visitors get their questions answered quickly and can make them feel more confident in making a purchase or taking the desired action. Live chat support can also help to reduce shopping cart abandonment.
  4. Use Urgency and Scarcity Creating a sense of urgency and scarcity can help to motivate visitors to take action. Use phrases like “limited time offer” or “only X left in stock” to create a sense of urgency and scarcity.
  5. Continuously Monitor and Improve Website conversion rate optimization is an ongoing process. Continuously monitor your website’s performance and use tools like Google Analytics to identify areas that need improvement. Test different strategies and tactics to see what works best for your audience and keep refining your approach.

By implementing these tips and strategies, you can increase your website conversion rate and turn more of your website visitors into customers. Remember, website conversion rate optimization is an ongoing process, so don’t be afraid to experiment and try new things to find what works best for your business.

Conversion Tracker

here is a chart that can help you monitor your website conversion rate:

DateVisitorsConversionsConversion Rate

This chart helps you track your website conversion rate over time by recording the number of visitors, conversions, and the conversion rate for each day. By tracking this data over time, you can identify trends and make adjustments to your website to improve your conversion rate.


Increasing your website conversion rate is essential to the success of your business. By implementing the tips and strategies outlined in this article, you can optimize your website and improve your chances of converting visitors into customers. Remember to focus on providing a positive user experience, using persuasive copy and imagery, and testing and refining your website over time. With patience and persistence, you can achieve a higher website conversion rate and grow your business.


  1. What is a good website conversion rate?
    The average website conversion rate varies by industry, but a good benchmark is between 2-5%. However, it’s important to keep in mind that conversion rates can be influenced by a variety of factors, including website design, traffic sources, and the specific goals of your website.
  2. How do I calculate website conversion rate?
    To calculate website conversion rate, divide the number of visitors who took the desired action by the total number of visitors to your website. Multiply the result by 100 to get the percentage. For example, if you had 100 visitors to your website and 10 of them made a purchase, your conversion rate would be 10%.
  3. What are some common reasons for low website conversion rates?
    There are several common reasons why a website may have a low conversion rate, including poor website design, confusing navigation, lack of trust or credibility, and ineffective calls-to-action. Other factors, such as slow page load times or a lack of mobile optimization, can also contribute to low conversion rates.
  4. How long does it take to see results from website conversion rate optimization?
    The amount of time it takes to see results from website conversion rate optimization can vary depending on a variety of factors, including the specific changes made to your website, the traffic sources to your website, and the goals of your website. In general, it’s best to monitor your website conversion rate over a period of several weeks or months to track your progress and identify any trends or patterns.
  5. How can I test my website conversion rate?
    There are several methods you can use to test your website conversion rate, including A/B testing, multivariate testing, and user testing. A/B testing involves testing two versions of a webpage against each other to see which one performs better, while multivariate testing involves testing multiple elements of a webpage at the same time. User testing involves observing how users interact with your website and identifying any usability issues or areas for improvement.

6. How can I increase my website conversion rate?

There are many different strategies you can use to increase your website conversion rate. These include optimizing your website for mobile, making your website easy to navigate, using high-quality images, using clear and concise copy, using A/B testing, offering incentives, making your call to action clear, using social proof, making your forms easy to fill out, and contacting AS6 Digital Agency.


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Are you a small business owner?

I am passionate about helping small businesses grow. Are you ready to increase your website traffic?

About Amoi Blake-Amaro

Media graduate with a concentration in advertising from Oral Roberts University. Having worked with a diverse range of clients, from entertainment to e-commerce, coaching to health, I've learned the importance of creating custom solutions that reflect each client's unique brand and effectively communicate their message to their target audience.
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Are you a small business owner?

I am passionate about helping small businesses grow. Are you ready to increase your website traffic?