How to Create an Engaging Email Newsletter for Your Business

Email newsletters are an important tool for businesses to communicate with their customers, build relationships, and increase brand loyalty. But with so many businesses sending newsletters, it can be a challenge to create an engaging email that stands out from the rest. In this article, we’ll dive deeper into the key elements of an engaging email newsletter and provide some tips to help you create one that your customers will love.

Why Email Newsletters are Important

Email newsletters have several benefits for businesses. They allow you to stay in touch with your customers, provide valuable content, and promote new products and services. They are also a cost-effective way to market your business. According to a study by Campaign Monitor, email generates $38 for every $1 spent, which is an impressive return on investment.

Creating an Engaging Email Newsletter

Now that we understand the importance of email newsletters, let’s explore how to create an engaging one.

  1. Start with a Strong Subject Line

The subject line is the first thing your customers will see, so it’s important to make it strong and engaging. A great subject line should be informative, relevant, and arouse curiosity. It should also include keywords that are relevant to your business and the content of the email. Avoid using spammy language or misleading information, as this can lead to your emails being marked as spam.

  1. Keep it Short and Sweet

Your email newsletter should be short and to the point. People are busy and don’t have time to read lengthy emails. Keep it concise and focus on the most important information. Use subheadings and bullet points to break up the text and make it easier to read. A good rule of thumb is to aim for 200-500 words.

  1. Include Visuals

Visuals are a powerful tool to make your email newsletter more engaging. They can help break up text, convey information more effectively, and evoke emotions in your readers. Consider using images, videos, GIFs, or infographics in your email newsletter. But, make sure to optimize them for email and keep the file size small to ensure your email loads quickly.

  1. Personalize Your Content

Personalization is a great way to make your email newsletter more engaging. By using personalization tools, you can tailor your content to each customer’s interests and preferences. This could include addressing them by name, recommending products based on their past purchases, or providing content that’s relevant to their geographic location.

  1. Include a Clear Call to Action

Your email newsletter should have a clear call to action that encourages your readers to take action. This could be a link to your website, a product page, or a sign-up page. Make sure your call to action stands out, using contrasting colors, bold text, and clear language. You can also create a sense of urgency by using time-sensitive offers or limited-time promotions.

  1. Test and Measure

Once you’ve created your email newsletter, it’s important to test and measure its performance. You can use A/B testing to see which version of your email newsletter performs better. Try different subject lines, layouts, and calls to action to see what works best. You can also use analytics tools to measure the performance of your email newsletter. This will help you understand what’s working and what’s not, so you can improve your email newsletters over time.

Technical Tips
  1. Optimize Your Email for Mobile Devices

More than half of all emails are opened on mobile devices, so it’s important to optimize your email newsletter for mobile users. Use a responsive design that adjusts to the screen size of the device your customers are using. Make sure your email is easy to read and navigate on a mobile device.

  1. Use a Clear and Consistent Layout

Your email newsletter should have a clear and consistent layout. Use a template or layout that is easy to follow and consistent from one issue to the next. This will help your customers quickly find the information they’re looking for and create a more professional look for your newsletter.

  1. Use Segmentation to Target Your Audience

Segmenting your email list allows you to send targeted messages to specific groups of customers. You can segment your list based on demographics, interests, or behaviors. By sending targeted messages, you can increase the relevance of your content and improve engagement with your audience.

  1. Use Personalization to Build Relationships

Personalization can go beyond just using a customer’s name in the email. Use data from your customers’ past purchases, preferences, and behaviors to create personalized content that speaks directly to their needs and interests. This will help build a stronger relationship with your customers and increase loyalty.

  1. Make Sure Your Email is GDPR and CAN-SPAM Compliant

Make sure your email newsletter is compliant with GDPR and CAN-SPAM regulations. This includes obtaining consent from your subscribers, providing an easy way to opt-out of your newsletter, and including your business address and contact information in the email.

  1. Use Email Automation to Save Time

Email automation can save you time by automatically sending emails based on triggers such as a customer’s behavior or a specific date. You can set up automated welcome emails, abandoned cart emails, and more. This will help you stay in touch with your customers without having to manually send each email.

By using these technical tips, you can create an engaging email newsletter that is optimized for your audience and helps you achieve your marketing goals.

Top Email Marketing Platforms

here’s a comparison of some of the top email marketing platforms:

MailchimpFree to $299/monthEmail campaigns, automation, landing pages, social media ads250+Email, chat, phone
Constant Contact$20 to $335/monthEmail campaigns, automation, surveys, social media ads600+Email, chat, phone
AWeber$19 to $149/monthEmail campaigns, automation, landing pages, web push notifications100+Email, chat, phone
Campaign Monitor$9 to $149/monthEmail campaigns, automation, landing pages250+Email, chat, phone
GetResponse$15 to $99/monthEmail campaigns, automation, landing pages, webinars100+Email, chat, phone
ActiveCampaign$9 to $229/monthEmail campaigns, automation, CRM, SMS marketing300+Email, chat, phone
ConvertKit$29 to $249/monthEmail campaigns, automation, landing pages, e-commerce integration100+Email, chat

Note that pricing and features may vary depending on the plan selected. It’s important to evaluate each platform based on your business’s specific needs and budget.

Companies Using Email Marketing

Here are 5 companies that use email marketing:

  1. Amazon – sends personalized and targeted emails to its customers based on their past purchase history and browsing behavior.
  2. Airbnb – sends emails to its subscribers with personalized travel recommendations based on their previous searches and bookings.
  3. Grammarly – sends regular newsletters with grammar tips and product updates to its subscribers.
  4. Netflix – sends personalized emails with recommendations based on the subscriber’s viewing history and preferences.
  5. Uber – sends promotional emails with discount codes and offers to its subscribers.


Q: What is an email newsletter?

A: An email newsletter is an email that is sent to a list of subscribers. It typically contains information about your business, such as new products and services, special offers, and valuable content.

Q: How can I make my email newsletter more engaging?

A: You can make your email newsletter more engaging by including visuals, personalizing your content, and including a call to action. You can also use A/B testing and analytics tools to measure the performance of your email newsletter.

Q: How often should I send an email newsletter?

A: The frequency of your email newsletter will depend on your business and your customers. Generally, it’s best to send an email newsletter at least once a month.


Creating an engaging email newsletter for your business can be a challenge. However, by following the tips outlined in this article, you can create an effective email newsletter that will help you stay in touch with your customers and build relationships with them. If you need help creating an engaging email newsletter for your business, contact AS6 Digital Agency today.


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About Amoi Blake-Amaro

Media graduate with a concentration in advertising from Oral Roberts University. Having worked with a diverse range of clients, from entertainment to e-commerce, coaching to health, I've learned the importance of creating custom solutions that reflect each client's unique brand and effectively communicate their message to their target audience.
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Are you a small business owner?

I am passionate about helping small businesses grow. Are you ready to increase your website traffic?