If you’re a business owner, you’re probably always on the lookout for new and effective ways to reach potential customers and grow your customer base. Display retargeting is a powerful tool that can help you achieve these goals. In this article, we’ll explain what display retargeting is, the benefits it offers, and how you can get started with this highly effective form of online advertising.
What is Display Retargeting?
Display retargeting is a form of online advertising that allows businesses to target potential customers who have already visited their website or interacted with their brand in some way. It works by placing a small piece of code, known as a “pixel,” on the website. This pixel tracks the visitors’ activity and stores their data. The data is then used to create targeted ads that are displayed to the visitor on other websites they visit.
The Benefits of Display Retargeting
Display retargeting offers several benefits to businesses looking to grow their customer base and increase their sales. Here are some of the key benefits of display retargeting:
- Increased Brand Awareness
Display retargeting allows businesses to reach potential customers who have already interacted with their brand in some way. This helps to increase brand awareness and build relationships with potential customers. By keeping your brand top-of-mind, you can improve your chances of turning these potential customers into paying customers.
- Targeted Ads
Display retargeting allows businesses to create highly targeted ads that are tailored to the interests of their target audience. This helps to ensure that the ads are seen by the right people and are more likely to be effective. By delivering personalized ads to potential customers, you can increase the likelihood that they’ll take action.
- Cost-Effective
Compared to traditional forms of advertising, such as television or radio ads, display retargeting is a cost-effective way to reach potential customers. You only pay when someone clicks on your ad, so you can get a good return on your investment without spending a lot of money upfront.
- Measurable Results
Display retargeting allows businesses to measure the success of their campaigns. This helps businesses to identify which campaigns are working and which ones need to be improved. By analyzing the data from your campaigns, you can make informed decisions about where to allocate your advertising budget and how to improve your campaigns over time.
Examples of Successful Display Retargeting Campaigns
Now that you understand the benefits of display retargeting, let’s take a look at some examples of businesses that have used this form of advertising to grow their customer base and increase their sales.
Amazon used display retargeting to target potential customers who had visited their website but had not made a purchase. They created targeted ads that were tailored to the interests of their target audience. This helped to increase sales and grow their customer base.
- Nike
Nike used display retargeting to target potential customers who had visited their website but had not made a purchase. They created targeted ads that were tailored to the interests of their target audience. This helped to increase sales and grow their customer base.
- Apple
Apple used display retargeting to target potential customers who had visited their website but had not made a purchase. They created targeted ads that were tailored to the interests of their target audience. This helped to increase sales and grow their customer base.
- Starbucks
Starbucks used display retargeting to target potential customers who had visited their website but had not made a purchase. They created targeted ads that were tailored to the interests of their target audience. This helped to increase sales and grow their customer base.
How to Get Started with Display Retargeting
Now that you’ve seen some successful examples of display retarget, let’s get started with how you can do it on your own.
If you’re new to display retargeting, it may seem overwhelming at first. However, with a step-by-step guide, you can easily get started and create successful campaigns. Here is a step-by-step guide to help you get started with display retargeting:
Step 1: Create a Pixel. The first step in getting started with display retargeting is to create a pixel. A pixel is a small piece of code that is placed on your website. This code will track the activity of visitors to your website and store their data. You can create a pixel by using a tool like Google AdWords or Facebook Ads Manager.
Step 2: Install the Pixel on Your Website. Once you’ve created a pixel, the next step is to install it on your website. Depending on the tool you’re using, there may be different methods to install the pixel. However, most tools will provide you with a simple installation guide that you can follow. You can also reach out to a web developer or digital marketer to help you install the pixel.
Step 3: Set up Your Campaign. After you’ve installed the pixel, the next step is to set up your campaign. This involves setting up the budget, targeting criteria, and ad creative. You can use the data collected by the pixel to create highly targeted campaigns that are tailored to the interests of your target audience.
Step 4: Define Your Target Audience. When setting up your campaign, you’ll need to define your target audience. You can use the data collected by the pixel to create highly targeted campaigns that are tailored to the interests of your target audience. You can target visitors who have abandoned their cart, visited specific pages, or taken other actions on your website.
Step 5: Create Your Ad Creative. Once you’ve defined your target audience, the next step is to create your ad creative. Your ad creative should be highly engaging and tailored to the interests of your target audience. You can use images, videos, and other types of media to create your ad creative.
Step 6: Launch Your Campaign. After you’ve created your ad creative, the next step is to launch your campaign. You can set a daily or lifetime budget for your campaign and choose the duration of the campaign. Once your campaign is live, you can track its performance and make adjustments as needed.
Step 7: Track Your Results. The final step in getting started with display retargeting is to track your results. You can use the data collected by the pixel to measure the success of your campaigns. This will help you identify which campaigns are working and which ones need to be improved.
FAQs
- What is display retargeting?
Display retargeting is a form of online advertising that allows businesses to target consumers who have previously interacted with their website or digital content.
- How does display retargeting work?
Display retargeting works by using cookies to track the online behavior of users who have visited a business’s website or digital content. These users can then be targeted with relevant ads as they browse the web.
- What are the benefits of display retargeting?
Display retargeting can help businesses increase brand awareness, reach a larger audience, and improve conversion rates by targeting users who have already shown an interest in their products or services.
- How do I set up a display retargeting campaign?
To set up a display retargeting campaign, businesses need to use a retargeting platform or work with an advertising agency. They will need to set up retargeting pixels on their website and create ad creatives that will be served to retargeted users.
- How much does display retargeting cost?
The cost of display retargeting depends on factors such as the retargeting platform being used, the number of impressions served, and the targeting options chosen. Businesses can set a budget for their retargeting campaign and adjust it as needed.
- How do I measure the success of my display retargeting campaign?
To measure the success of a display retargeting campaign, businesses should track metrics such as click-through rates, conversion rates, and return on investment (ROI). They can use analytics tools to monitor these metrics and make adjustments to their campaign as needed.
Conclusion
Display retargeting is a powerful tool for businesses looking to grow their customer base and increase their sales. It allows businesses to create highly targeted campaigns that are tailored to the interests of their target audience. This article has explained how display retargeting can help grow your business, provided examples of successful campaigns, and answered some frequently asked questions about display retargeting.
If you’re looking to get started with display retargeting, contact AS6 Digital Agency today. We can help you create a successful display retargeting campaign that will help you grow your business and increase your sales.
