Google Podcasts is a popular streaming service that allows users to listen to their favorite podcasts on any device. It has recently launched a new marketing campaign with the aim of reaching more listeners and expanding its user base. In this article, we will delve into the details of the campaign, its goals, and how it will benefit both podcast creators and listeners.
What are Google Podcasts?
Google Podcasts is a free podcast streaming service that allows users to listen to their favorite podcasts on any device. It is available on both Android and iOS devices, and it is integrated with Google Assistant, which means users can control their podcast listening experience with voice commands. It also has a web player, enabling users to listen to podcasts on their desktop or laptop computers.
New Marketing Campaign
Google Podcasts has launched a new marketing campaign with the primary goal of increasing awareness of the platform and highlighting the benefits of using Google Podcasts. The campaign comprises various tactics, such as digital advertising, social media campaigns, and influencer marketing.
The campaign is designed to reach both podcast creators and podcast listeners. Google Podcasts aims to highlight the benefits of using the platform, such as its integration with Google Assistant, its easy-to-use interface, and its ability to stream podcasts on any device. It also aims to draw attention to the advantages of podcasting, such as the ability to reach a wide audience and the potential to monetize podcasts.
Benefits of the Campaign
The new marketing campaign will benefit both podcast creators and podcast listeners. For podcast creators, it will increase awareness of the platform and make it easier for them to reach a wider audience. It will also make it easier for them to monetize their podcasts, as Google Podcasts has recently launched a monetization program. With more awareness and a wider audience, podcast creators can take advantage of the platform’s features to grow their audience and build their brand.
For podcast listeners, the campaign will make it easier to discover new podcasts that cater to their interests. They will also be able to find podcasts they might not have been aware of previously, making it easier to discover content that resonates with them.
How to Take Advantage of the Campaign
If you are a podcast creator or listener looking to leverage the new Google Podcasts marketing campaign, there are several ways to do so. Firstly, podcast creators can maximize the platform’s features by creating high-quality content that engages their audience. By providing content that resonates with their target audience, they can generate more listens and engagement. They can also utilize the platform’s features to market their podcast, such as including links to their podcast on their website and social media accounts.
For podcast listeners, they can take advantage of the platform’s personalized recommendations to find new podcasts that cater to their interests. They can also leave ratings and reviews for their favorite podcasts, which can help increase the podcasts’ visibility on the platform.
How Do I Set Up A Campaign?
Here is a step-by-step guide on how to set up a Google Podcasts campaign:
- Create a Google Ads account: The first step is to create a Google Ads account if you don’t already have one. Go to the Google Ads website and follow the prompts to create a new account. You will need to provide your payment information, set up your account preferences, and create your first campaign.
- Choose your campaign type: Once you have created your account, click on the “Campaigns” tab to create a new campaign. Choose “New campaign” and select “App” as your campaign type. Then select “Universal app campaign” as your campaign subtype.
- Set up your campaign: You will now be prompted to enter the details of your campaign. Choose “Google Podcasts” as your app and select your campaign language, budget, and bidding strategy. You will also need to set your target audience and geographic targeting.
- Create your ad: Next, you will need to create your ad. Google Ads will automatically create ad text and images based on the information you provide. You can customize the ad text and images if you want, but it is not necessary.
- Choose your ad format: Google Ads offers several ad formats, including text, image, and video. Choose the format that best fits your campaign goals and budget.
- Set your budget and bidding strategy: Set your daily budget and your bidding strategy. Google Ads offers several bidding strategies, including cost per click (CPC), cost per thousand impressions (CPM), and cost per acquisition (CPA).
- Review and launch your campaign: Once you have set up your campaign, review all the details to make sure everything is correct. If everything looks good, launch your campaign.
Account set up instructions for Google Podcasts:
- Go to the Google Podcasts website: Visit https://podcasts.google.com/ on your web browser.
- Sign in or create an account: If you already have a Google account, sign in with your email and password. If you don’t have a Google account, click on “Sign up” to create a new account.
- Search for podcasts: Use the search bar at the top of the page to search for podcasts. You can search by title, keyword, or topic.
- Subscribe to podcasts: Once you find a podcast you want to listen to, click on the “Subscribe” button to add it to your list of subscriptions.
- Listen to podcasts: Click on the “Listen” button to start listening to a podcast. You can also download episodes to listen to offline.
- Customize your experience: Use the settings menu to customize your podcast listening experience. You can choose how often new episodes are downloaded, adjust playback speed, and more.
Google Podcast Posting Schedule
Here’s a possible posting schedule for your Google Podcast:
| Week | Date Range | Episode Title | Description |
|---|---|---|---|
| 1 | May 16 – May 22 | Introduction to the Podcast | In this episode, we introduce the podcast and what listeners can expect from it. We also give a brief overview of the topics we will cover. |
| 2 | May 23 – May 29 | Guest Interview: [Name] | In this episode, we interview [Name], a [profession/expertise] who will talk about [topic]. Listeners will gain insights from [Name]’s experience and expertise in this field. |
| 3 | May 30 – Jun 5 | Tips and Tricks: [Topic] | In this episode, we share tips and tricks on [Topic], providing valuable insights and practical advice for listeners. |
| 4 | Jun 6 – Jun 12 | Q&A: Listener Questions | In this episode, we answer listener questions related to the podcast’s topics. Listeners can send their questions to [email address/social media handle] for a chance to have them answered on the show. |
| 5 | Jun 13 – Jun 19 | Guest Interview: [Name] | In this episode, we interview [Name], a [profession/expertise] who will talk about [topic]. Listeners will gain insights from [Name]’s experience and expertise in this field. |
| 6 | Jun 20 – Jun 26 | Season Finale: Recap and Future Plans | In this episode, we recap the highlights of the season and share our plans for future episodes. Listeners can also send feedback and suggestions for future topics. |
Of course, you can adjust this schedule based on your own preferences and the topics you want to cover. It’s important to have a consistent posting schedule to keep your listeners engaged and coming back for more.
Conclusion
In conclusion, the new Google Podcasts marketing campaign is designed to reach more podcast creators and listeners, increasing awareness of the platform and its benefits. The campaign includes a variety of tactics to achieve its goal, such as digital advertising, social media campaigns, and influencer marketing. With this campaign, podcast creators can reach a wider audience, monetize their podcasts, and build their brand. Similarly, podcast listeners can discover new podcasts and content that cater to their interests.
If you are a podcast creator or podcast listener looking to take advantage of the new Google Podcasts marketing campaign, contact AS6 Digital Agency. We can help you create a successful podcasting strategy and maximize the potential of your podcast.
FAQs
Q: What is Google Podcasts?
A: Google Podcasts is a free podcast streaming service that allows users to listen to their favorite podcasts on any device. It is available on both Android and iOS devices, and it is integrated with Google Assistant, allowing users to control their podcast listening experience with voice commands. It also has a web player, allowing users to listen to podcasts on their desktop or laptop computers.
Q: What is the goal of the new Google Podcasts marketing campaign?
A: The goal of the new Google Podcasts marketing campaign is to increase awareness of the platform and highlight the benefits of using Google Podcasts. It will focus on both podcast creators and podcast listeners, and it will make it easier for them to find new podcasts to listen to and monetize their podcasts.
Q: How can I take advantage of the new Google Podcasts marketing campaign?
A: If you are a podcast creator or podcast listener looking to take advantage of the new Google Podcasts marketing campaign, contact AS6 Digital Agency. We can help you create a successful podcasting strategy and maximize the potential of your podcast.
Q: How do I listen to podcasts on Google Podcasts?
A: To listen to podcasts on Google Podcasts, first, you need to download the Google Podcasts app from the App Store or Google Play Store. Once you have downloaded the app, you can search for your favorite podcasts and start listening. You can also listen to podcasts on the web player, which can be accessed by visiting podcasts.google.com on your desktop or laptop computer.
Q: Is Google Podcasts free?
A: Yes, Google Podcasts is completely free. Users can listen to any podcast on the platform without paying a fee.
Q: Can I use Google Podcasts on my computer?
A: Yes, you can use Google Podcasts on your computer. Google Podcasts has a web player, allowing users to listen to podcasts on their desktop or laptop computers.
Q: How do I create a podcast on Google Podcasts?
A: To create a podcast on Google Podcasts, first, you need to create an RSS feed for your podcast. Once you have created an RSS feed, you can submit it to Google Podcasts using the Google Podcasts Manager. The Google Podcasts Manager is a free tool that allows podcast creators to manage their podcasts on the platform.
Q: How can I promote my podcast on Google Podcasts?
A: To promote your podcast on Google Podcasts, you can optimize your podcast’s metadata, such as its title, description, and tags, to make it more discoverable. You can also promote your podcast on social media and other marketing channels to increase its visibility. Additionally, you can leverage Google Ads to reach a wider audience.
Q: Can I make money from my podcast on Google Podcasts?
A: Yes, you can make money from your podcast on Google Podcasts. Google Podcasts has recently launched a monetization program that allows podcast creators to monetize their podcasts through advertising. Additionally, podcast creators can also make money through sponsorships and other partnerships.
