Google Local Service Ads: A New Way to Reach Local Customers

Google Local Service Ads (LSAs) have revolutionized the way businesses connect with local customers. LSAs are a specialized type of Google Ads that enable businesses to promote their services exclusively to local customers. By leveraging LSAs, businesses can effectively showcase their offerings to potential customers in their vicinity, maximizing their reach and enhancing their local presence.

Understanding Google Local Service Ads

Google Local Service Ads (LSAs) are a specialized advertising format within Google Ads that enables businesses to target local customers actively seeking services in their area. Unlike traditional Google Ads, LSAs are specifically displayed to customers within a predefined radius of the business location. This hyper-local targeting helps businesses connect with customers who are more likely to be interested in their services, resulting in higher-quality leads and conversions.

How Do Google Local Service Ads Work?

The functioning of Google Local Service Ads revolves around assisting businesses in reaching customers actively searching for local services. When a customer initiates a service-related search in their area, Google displays LSAs from businesses located within a specific radius. Interested customers can then click on the LSA to gather more information about the business and get in touch with them directly.

Benefits Galore with Google Local Service Ads

Google Local Service Ads offer an array of advantages that can propel businesses towards local success. Here are some key benefits of incorporating LSAs into your marketing strategy:

  1. Target Local Customers: LSAs enable businesses to precisely target customers in their local vicinity who are actively seeking services. By focusing on a specific radius, businesses can connect with potential customers who are more likely to convert.
  2. Cost-Effective Solution: LSAs provide a cost-effective advertising option for businesses. Compared to traditional Google Ads, LSAs are often more budget-friendly, making them an attractive choice for businesses looking to optimize their ad spend.
  3. Seamless Setup and Management: Setting up and managing LSAs is a breeze. Businesses can create and control their LSAs directly from their Google Ads account, streamlining the process and ensuring hassle-free management.
  4. Enhanced Local Visibility: LSAs significantly enhance a business’s visibility within its local area. By being displayed exclusively to customers in proximity, businesses can effectively expand their reach and engage with a larger audience.
Embarking on Your Google Local Service Ads Journey

If you’re ready to leverage the power of Google Local Service Ads to connect with local customers, follow these steps to get started:

  1. Sign up for Google Ads: Begin by signing up for a Google Ads account, granting you access to create and manage your LSAs seamlessly.
  2. Set up Your LSA: Once you have a Google Ads account, proceed to set up your LSA. This involves defining your budget, targeting preferences, and crafting compelling ad copy that entices potential customers.
  3. Monitor and Optimize: As your LSA goes live, closely monitor its performance to ensure optimal results. Track important metrics, such as click-through rates and conversions, and make necessary adjustments to maximize your campaign’s effectiveness.
How To Create Google Local Service Ads Acoount 

Creating a Google Local Service Ads (LSA) account involves a few steps. Here is a step-by-step guide to help you get started:

  1. Visit the Google Local Services website: Go to the Google Local Services website at and click on the “Get Started” button.
  2. Sign in to your Google Account: If you already have a Google Account, sign in using your credentials. If not, you’ll need to create a new Google Account by clicking on the “Create Account” button and following the instructions.
  3. Choose your business category: Select the category that best represents your business from the provided options. This helps Google understand the nature of your services and display your ads to relevant customers.
  4. Provide business details: Fill in your business information, including the business name, address, phone number, and website. Make sure to enter accurate and up-to-date information.
  5. Select your service areas: Specify the areas where you provide your services. This can be done by entering specific cities or ZIP codes. Google will display your ads to customers located within these service areas.
  6. Set your budget: Determine your daily and weekly budget for your Local Service Ads. This is the maximum amount you are willing to spend on advertising. You can adjust your budget at any time.
  7. Set up your ad schedule: Decide when you want your ads to be shown. You can choose specific days and times when your ads should be active. This allows you to target your desired customer base during specific hours.
  8. Customize your ad preferences: Provide details about the services you offer, service areas, business hours, and any relevant licenses or certifications your business has. This helps Google match your ads with customers’ search queries.
  9. Verify your business: Google requires businesses to go through a verification process to ensure trust and reliability. Follow the instructions provided to complete the verification, which may involve receiving a verification code via mail or phone.
  10. Create your ad profile: Craft an appealing ad profile that highlights your business, services, and unique selling points. Provide accurate and compelling information to attract potential customers.
  11. Submit your application: Review all the information you’ve entered, make any necessary adjustments, and submit your application for review. Google will review your application and may contact you for additional verification or clarification if needed.
  12. Wait for approval: Once you’ve submitted your application, it will undergo a review process by Google. This typically takes a few business days. You will receive an email notification once your account is approved.
  13. Manage and optimize your ads: Once your account is approved, you can log in to your Google Ads account to manage and optimize your Local Service Ads. Monitor performance metrics, adjust your budget, and make any necessary changes to improve the effectiveness of your ads.

Remember, the process may vary slightly based on your location and business type. It’s important to follow the guidelines provided by Google and provide accurate and up-to-date information to ensure a smooth account setup process.

If you encounter any difficulties or need further assistance, Google provides comprehensive support resources to help you navigate the setup process and manage your Local Service Ads effectively.

Is Google Ads The Best?

Here’s a comparison between Google Local Service Ads (LSAs) and other popular advertising platforms:

FeatureGoogle Local Service Ads (LSAs)Other Platforms (e.g., Facebook Ads)
Targeted AudienceLocal customers within a specific radiusWide range of audience targeting options
Ad PlacementTop of Google search resultsVarious ad placements across the platform
Ad FormatText-based with business informationText, images, videos, carousel, etc.
Cost StructurePay per lead (charge when customers contact)Pay per click, impression, or conversion
Verification ProcessBusiness verification requiredNo specific verification process
Ad VisibilityVisible to customers searching for servicesDisplayed based on targeting parameters
Geographic TargetingSpecific service areas and zip codesLocation-based targeting
Ad Performance TrackingDetailed reporting and performance metricsComprehensive analytics and insights
Customer Reviews and RatingsDisplayed prominently for credibilityReviews and ratings depend on platform
Integration with Google My BusinessSyncs with Google My Business listingNo direct integration with business listing
Ad Management ToolsManaged through Google Ads platformPlatform-specific ad management interfaces
Budget FlexibilityFlexible budget optionsBudget flexibility depends on the platform
Customer SupportGoogle support resources and help centerPlatform-specific support resources

It’s important to note that the comparison may vary based on the specific advertising platforms being compared. Different platforms offer unique features and advantages, so it’s essential to consider your business goals, target audience, and advertising objectives when choosing the most suitable platform for your needs.

FAQs about Google Local Service Ads

Q: How do LSAs differ from traditional Google Ads?
A: Unlike traditional Google Ads, LSAs specifically target customers within a certain radius of a business’s location. This enables businesses to focus their advertising efforts on customers who are more likely to convert.

Q: Are LSAs only available for specific industries?
A: Google Local Service Ads are available for various industries, including home services (plumbers, electricians, cleaners), professional services (lawyers, accountants), and local contractors (roofers, landscapers). Check Google’s eligibility requirements to see if your business qualifies.

Q: Can I track the performance of my LSAs?
A: Absolutely! Google provides detailed performance metrics for LSAs, such as the number of leads generated and the cost per lead. You can use this data to evaluate the effectiveness of your campaigns and make informed optimization decisions.

Q: How can I ensure my LSAs stand out from competitors?
A: To make your LSAs more compelling, include high-quality photos, highlight positive customer reviews, and offer competitive pricing. Additionally, providing accurate and detailed information about your services will help potential customers make an informed decision.

Q: Are LSAs available in all locations?
A: Google Local Service Ads are currently available in select countries and cities. Check Google’s official documentation or consult with a Google Ads representative to determine if LSAs are available in your area.

Q: Can LSAs help my business rank higher in local search results?
A: While LSAs can enhance your visibility and attract more customers, they do not directly impact organic search rankings. However, they can work in conjunction with your overall marketing strategy to increase your online presence and generate more leads.

Q: Are LSAs suitable for small businesses?
A: Absolutely! LSAs are particularly beneficial for small and local businesses as they provide a cost-effective way to target customers in their immediate area. By focusing on local customers, small businesses can compete effectively within their market.


Google Local Service Ads are a great way for businesses to reach local customers who are looking for services in their area. LSAs are a cost-effective way for businesses to advertise their services to local customers, and they are easy to set up and manage. If you’re looking for a way to reach local customers, Google Local Service Ads may be the right solution for you.

If you’re interested in learning more about Google Local Service Ads or setting up an LSA for your business, contact AS6 Digital Agency today. We’ll help you get started with LSAs and make sure your LSA is performing as expected.


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About Amoi Blake-Amaro

Media graduate with a concentration in advertising from Oral Roberts University. Having worked with a diverse range of clients, from entertainment to e-commerce, coaching to health, I've learned the importance of creating custom solutions that reflect each client's unique brand and effectively communicate their message to their target audience.
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